Magnus Records
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Artist-run label · human release team

Don't justrelease it.Make it land.

Boutique distribution, release strategy and creative support for artists who want more than an upload button. Personal by design. Built to move globally.

A private first listen. No account needed to get started.

Goodness Of God by Alejandro FuentesSilence by Sofie FjellvangBetter Alone by Brayden DunbarBad For Me by Tiana Rosie
01 Founder-led, team-backed02 Global delivery, direct support03 Proof over promises
Spotify editorialNew Music Friday Norway · Soulful · Fresh Finds R&BSelected release signals Apple Music editorialNew in R&B · New in Pop · New Fire · New Music DailyTiana Rosie Broadcasttriple j Blak Out · documented international radio supportSelected broadcast support

One release system / three lanes

The right work around the right record.

Start where the project actually is. Go deeper only where it makes the release stronger.

01Distribution

Your catalogue. Your control. A human team when you need one.

Get your music release-ready and delivered to streaming platforms, with practical help on metadata, timing and the steps around delivery. Manage releases through MyHQ with a human team within reach.

  • Release uploads
  • Catalogue + analytics
  • Royalties + splits
  • Artist tools
02Campaign

Strategy, reach and paid growth — built around the record.

Release planning, DSP strategy, social direction and data-led campaigns across Meta, TikTok, YouTube and Spotify — coordinated with trusted specialist partners where the fit and budget make sense.

  • DSP + release strategy
  • Paid media + audience growth
  • Social + creator campaigns
03Creative

Creative depth when the music needs more.

Writing, production, mixing, mastering, identity and content direction for projects where a deeper artist-development partnership makes sense.

  • Writing + production
  • Mix + master
  • Identity + content
  • Select label services

MyHQ / approved artist + label workspace

Control the release. Call in the team when you want more.

Your catalogue, reporting and royalties in one secure workspace, with human support from Magnus Records.

Explore MyHQ + artist access

In the artists' words.

This platform has completely transformed how I distribute my music. The process is so simple and the support team is incredibly helpful.

Alejandro Fuentes

I've been able to reach audiences I never thought possible. The global distribution network is impressive and the analytics help me understand my listeners better.

Alunawolf

As an independent artist, having access to professional distribution and label services at this point is a game-changer. Highly recommend!

She Is Montana

Selected work / specific roles + specific proof

Different records. Individual journeys. Specific proof.

Multi-release partnerships, artist development, full album work and documented campaign support. Here's what went into the records.

Spotify editorial / archived campaign proofThree placements. One coordinated release.
New Music Friday Norway
Morgenkaffe
Sommersol
Case 01Multi-release partnership

Alejandro Fuentes

A recognised artist. A release world built one record at a time.

A long-term partnership across singles and multi-track projects. Magnus Records brings the recording, the artist identity and the campaign together — from production, mixing and mastering to branding, release strategy, distribution and promotion.

Creative
Production · mixing · mastering
Brand + content
Artist bio · content creation · social + streaming-platform branding and strategy
Release
Release planning · distribution · metadata + delivery
Campaign
Marketing · promotion · DSP pitching · coordinated rollouts
Signals
New Music Friday, release after release. Further Spotify editorial support includes Morgenkaffe and Sommersol for Dancing In The Dark, and Nordic Folk for This Year's Love.

Selected projects from the partnership

  • Goodness Of God
  • Til Deg, For Alltid (Bryllupssanger)
  • Brighter Days
  • Gratitude
  • Fuego
  • This Year's Love
  • Dancing In The Dark
  • Is This Love (Piano Version)
  • Oceans (Where Feet May Fail)
Explore a Magnus Records release Outcomes are proof to learn from, never a promise to repeat.
After Midnight single cover by Nina Vina
Next release / 25.09.26
Case 02Artist development in motion

Nina Vina

Not just a release. A longer artist build.

The work spans production, release positioning, a connected content and growth system, DSP pitching, profile and brand development, and a live-performance content lane — built to connect one release to the next.

  • Strategy + production
  • Brand + content system
  • Release rollout

From Done With That and Keep On Dancing to Sweater and its acoustic release. Next chapter: After Midnight, produced by Magnus Murphy and scheduled for 25 September 2026.

Case 03Full album arc

Arthur Stulien

Ten tracks. One connected campaign.

Heart on the Run was developed across writing, arranging and co-production, then carried through metadata, delivery, distribution, release positioning and coordinated campaign work.

  • Writing + arranging
  • Distribution
  • Campaign coordination
Choose your platform

Campaign signals / archived receipts

Receipts, not theatre.

Selected release moments across the catalogue. Platform editors, stations and listeners make the decision; our job is to build a stronger record, story and route to market.

Spotify editorialSoulful
Apple Music editorialFour additions
Outright Attached / Tiana Rosie

Spotify + Apple Music editorial

Produced and mixed by Magnus Murphy. Selected for Spotify's Soulful and Apple Music's New in R&B, New in Pop, New Fire and New Music Daily.

Spotify editorialFresh Finds R&B
All On Me / Chriddy Black

Spotify Fresh Finds R&B

Produced and mixed by Magnus Murphy. Mastered by Leon Zervos at Studios 301.

Brayden Dunbar artist portrait
Too Hard To Love / Brayden Dunbar feat. Joel Adams

Creative build + triple j broadcast

Co-written and co-produced by Magnus Murphy, then mixed and mastered by Magnus Murphy. Released by Magnus Records and broadcast on triple j's Blak Out.

Broadcast proof

A selection from the Magnus Records catalogue

The records. The artists. The work.

Selected records from a much wider catalogue. Explore the creative, branding, release strategy, distribution and promotion work behind each project, then choose your listening platform.

Magnus Murphy working with an artist in the studioInside the room / artist-run in practice

Founder-led. Human-team backed.

Personal enough to know the record. Built to carry the work.

Magnus Murphy leads the creative and release strategy. Around him is a human team across customer support and release operations, plus specialist DSP and marketing collaborators brought in where a project genuinely needs them.

Creative leadHuman supportRelease operationsSpecialist collaborators

Boutique by design. Serious about the record.

A clearer way to start

From first listen to your Release Room.

Share the music. Shape the plan. Take the next step with us.

  1. 01

    Share the music

    Send a private listening link, the current stage, target window and what you want help with. No account required.

  2. 02

    Agree the fit

    We listen, ask the right questions and confirm the most useful relationship for the project.

  3. 03

    Enter the Release Room

    Once approved, our team creates your secure MyHQ artist or label account. Sign in to upload releases and manage your catalogue.

  4. 04

    Release your way

    Run releases directly with human support, or bring our team in for strategy, creative, pitching, campaigns and the full rollout.

Best fit:Finished or nearly finished musicClear rights + creditsRealistic lead timeA collaborative mindset

Straight answers

Before you send the link.

01What stage should my music be at?

Finished or nearly finished is ideal for distribution and release strategy. If the record still needs writing, production, mixing or mastering, tell us — select projects can start earlier.

02Can I manage my own releases?

Yes. Approved artists and labels can create releases and manage their catalogue directly through MyHQ. Our human support team remains available, and you can bring Magnus Records deeper into any release that needs strategy, creative or campaign support.

03How do I access my royalties?

Artists and labels can view their royalty balance in MyHQ. Once royalties are available in your Magnus Records e-wallet, you can request a withdrawal directly from your account.

04Do you guarantee playlists, streams or radio?

No. We build credible materials, timing and pitch angles, and we use relevant relationships responsibly. Editors, stations and listeners make the final decision.

05What happens after I enquire?

We listen to your music, review the context and discuss the support that fits the project. No account is needed to enquire. If we agree to work together, our team creates your MyHQ account and guides you through onboarding.

The next move

Start with the record.
Let's build what happens next.